In an ideal world, you could design anything, at any time, without having to worry about whether it looks good or offers a good User Experience (UX). The feedback would naturally flow in.
But we are not living in such a world.
So let’s focus on the importance of authentic, honest feedback for your design. Whether you’re a budding designer, an agency, or a professional, design feedback is vital to your success.
Design Feedback Questions
Feedback is a pivotal part of any creative process, especially when it comes to the overall design of a product. All designs have a goal in mind, beyond just a simple aesthetic. With that objective in mind, a team of people will be working on reaching that goal, which will ultimately keep your company moving forward. (You can use Filestage’s SMART Goal template to come up with your first goal.)
Beyond just a “look” or “theme” you buy online, the goal of any functional design should provide options and attract users, and provide an experience that makes users understand how effective a product truly is.
Designers have to be on both ends of the spectrum; they have to be able to give constructive criticism to each other while knowing how to ask for the correct feedback and making sure the design performs at its best. Throughout this entire process, communication is key. To make sure the feedback collected can be used in some capacity, the goal in mind has to be plainly presented and kept in mind.
With your goal in mind, you can start forming the questions you need to ask your audience. Remember, a subject is more likely to respond if they are involved and interested in the research topic. You want to ask questions that won’t impact the end result or bias your respondent. For instance, you could ask, “How well do you think we served your needs?”
Your design can go beyond colors, buttons, and menus.
Are you concerned about users not understanding your product’s potential?
Is there a certain part of your process that seems to be going unnoticed, or underutilized? Can your product be simplified overall?
Use this chance to gather the initial feedback you need to answer those preliminary questions.
Be sure to ask an open-ended question that allows your respondents to make a comment. The important thing is that you let your customers have their say.
Example of an Open-ended Question Powered by Feedier
Create a Design Feedback Loop
Another critical point is making sure your feedback comes from relevant sources. When working with different clients, designers, and other contributors, it can become difficult to filter out which feedback is truly necessary. These design feedback tools can help you with your creative projects.
While not uncommon, it can be unproductive if voices only add unnecessary noise to an otherwise important conversation. Before laying out a plan with a team, it’s important to know who needs to be involved in the feedback process going forward.
Proper organization can minimize the number of interruptions in a design. Entire business meetings can be reduced to minor conversations between the designers and engineers that will be working on the project together.
Collaboration on a Project – Illustration by Undraw
With so much information coming in, you’re going to want an effective system for knowing where to start. As the project gets closer to fruition, organizing this information will make prioritizing an obvious next step.
With feedback coming in, make sure to have follow-up questions and emails prepared for those who are providing you with information. These questions can lead to more detailed answers, healthier user relationships, and ways for you to present incentives that range from gift cards to free eBooks (which can spike the number of interactions you receive).
There is no perfect way to ask for feedback, nor is there a singular strategy. You can request this info in many different forms, all of which will benefit you. You could engage your most satisfied customers on social media or your website.
Use this opportunity to gain useful reviews that will make your business look more reputable, across platforms like Facebook, Google Business, or anything relevant to your business. They could help you build your online following, and gain you more potential clients for you when your project is finally launched through sharing and comments.
However, there can still be advantages and disadvantages to survey research design.
Some phrases, particularly adjectives and adverbs, may inadvertently add bias to questions. You want to make sure that you present questions from a neutral standpoint and receive the most unbiased answers. Also, look out for any biased results, “too good to be true” stories, and duplicated answers you receive from users looking to gain from incentives.
Make sure you’re not biasing the results with your incentives. If that’s the case, abandon them altogether.
By using these tips, gaining good feedback should become simpler as time goes on. If you stay organized, keep your goal in mind, and create opportunities for your audience, you can have the information you need to improve your design as your project develops.
We don’t want an ineffective project, do we?
At Feedier, we have seen very common patterns and struggles, such as defining the survey, asking the right questions, and leveraging the data. Be sure to check us out, and let us assist you on your journey to good feedback! 🏆
Baptiste Debever is the co-founder and Head of Growth of Feedier.com, a software helping companies collect better feedback by focusing on the gamification and user experience.