Creative Guides

creative asset management tips_header

10 creative asset management tips for brands and agencies

Creative asset management is something all creative teams struggle with. Whether you’re a brand coordinating multiple campaigns or an agency juggling countless client projects, the sheer volume of creative assets you have to manage can quickly feel overwhelming. 

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Katie Garrett

6 min read

brand refresh_header

How to run a successful brand refresh project

Is your current brand feeling a little stale or outdated? Irrelevant even? No need to panic and completely overhaul your brand’s identity.

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Katie Garrett

8 min read

blockers in the creative review process

5 biggest blockers in the creative review process and how to fix them

The average creative review process takes eight days and three versions to get each content piece signed off. But in regulated industries like pharma, it can take up to 40 days.

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Nicki Wylie

7 min read

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creative techniques_header image

10 creative techniques to spark ideas and improve collaboration

Did you know that only 25% of people believe they live up to their creative potential? This means just one thing – there's a lot of space for progress for the rest of us. 

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Nika Prpic

9 min read

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8 best brand strategy examples from consumer goods companies

81% of consumers need to trust a brand to consider buying from it. This explains why 60% of all global marketing budgets will go toward digital branding efforts in 2024.

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Nicki Wylie

10 min read

catalog design_header image

How to make a catalog in 7 simple steps

Catalogs are the crème de la crème of marketing collateral. But if you want catalog marketing to work for your business, each element needs to be carefully thought-out and well-executed.

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Valerie O'Connor

8 min read

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brand identity examples

How brands become icons: 9 brand identity examples 

Behind every successful brand is a carefully considered brand identity.  In this article, we’re going to pick up some tips and inspiration from nine of the most memorable brand identity examples, whether you’re building a brand from scratch or giving your existing brand identity a refresh.

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Valerie O'Connor

8 min read

product branding

Product branding: A survival guide (+ 5 best examples) 

What made Amazon, Apple, Google, Microsoft, and Walmart the most valuable brands in 2023? How did Apple rack up a brand value of $299.3 billion? What’s the secret behind McDonald’s incredible brand recognition score of 98? Product branding plays a major role.

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Nicki Wylie

14 min read

automation workflow to speed up creative process_header image

8 workflow automation examples to scale up your creative process 

Accuracy, efficiency, productivity, visibility, and control. These are the words you want to hear about your creative workflows. Especially if you’re producing a high volume of content in a regulated industry.

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Nicki Wylie

10 min read

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Supercharge your review process

Share content, get feedback, and manage approvals with Filestage.

Start free trial
corporate brand management_header image

7 tactics for effective corporate brand management

Corporate brand management is about so much more than your brand logo and color scheme. These are important, that’s for sure, but brand management extends far beyond the visuals. 

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Katie Garrett

8 min read

brand guidelines examples

13 best brand guidelines examples to inspire your own style guide

Brand style guidelines are your organization's holy grail when it comes to marketing activities. Yes, they are that important. They are one place where everyone interested in featuring your brand can go to and get all the information they need. 

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Nika Prpic

11 min read

visual content creation_header image

Visual content creation: strategy, tools, and inspiring examples 

Modern consumers are drawn to visual content like a bee to honey, with studies showing that 94% of people prefer visual content over text-only content. 

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Valerie O'Connor

8 min read

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AI content creation_header image

AI content creation – 7 top tools and 18 ways to use them

Over the past year, AI content creation has become a hot topic for marketers everywhere. Our recent report on the impact of AI on the lives of marketing professionals found that 76% are already using AI to create marketing content, with 42% using it weekly or even daily. 

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Katie Garrett

8 min read

brochure design software

The 10 best brochure design software for your marketing team

Brochure design software helps marketers and designers create eye-catching and informative brochures that resonate with the target audience and turn prospects into clients. In this article we show you how to create a brochure using the best brochure design software.

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Muriel Skusa

8 min read

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brand guidelines

How to Create Brand Guidelines Your Team Will Love

The brand guideline document is designed to keep every element of the company’s branded content consistent and in line with the established look, feel and design of the brand. Get to know how you create professional brand guidelines for your marketing team.

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Muriel Skusa

21 min read

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web design workflow

What you need to know to build a web design workflow

A web design workflow is a set of processes that encompasses all of the work steps required to create a website. A good web design workflow helps you to ensure that your website is well-structured, has a consistent design and includes all of the necessary information your audience might be searching for.

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Muriel Skusa

12 min read

website content

How to Create High-Quality Website Content

Website content is a mix of written copy, visuals and video or audio elements. The skill is to find the right balance of all of these elements, to make your website stand out. Here's everything you need to know to turn your website into an indispensable place for customers, partners, applicants and all other audiences.

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Muriel Skusa

23 min read

marketing campaigns

All You Need to Know to Create a Successful Marketing Campaign

A creative out-of-the-box campaign requires thorough planning and preparation. And if you manage to tick all the right boxes, the results will bring your business to the next level. But what are the important steps for setting up a successful marketing campaign?

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Muriel Skusa

20 min read

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content creation_header

6 steps to master your content creation process (+9 helpful tools)

Content creation does not have to be chaotic to generate fruitful results. By adding the right structures, processes, and tools you can make the most out of your valuable resources.

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Muriel Skusa

9 min read

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How to master content governance and build a model that suits your needs

Creating impactful content is a lot about creativity and providing a new perspective on an existing topic. But great content requires more than a spark of creativity...

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Max Benz

13 min read

creative tools

23 game-changing creative tools to rev up your marketing team

Over the course of an average day, marketing professionals apply their analytical abilities to campaigns and often need to quickly switch to fun creative work. That's why it’s so important for marketers to use the right tools and techniques. We're here to help.

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Max Benz

9 min read

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The 33 Best Types of Marketing Collateral

A massive guide to the best types of marketing collateral

Marketing collateral is any material that tells your customers who you are and what you do. However, there are so many types of marketing collateral in the business environment that it can be challenging trying to decide on the best one to use.

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Muriel Skusa

25 min read

storyboard template

Free storyboard template (PDF + PowerPoint file)

The story catches the attention of your audience and lets them relate to your product or service. A great way to structure a storyline is a storyboard. Bring your ideas to life with our a free storyboard template. Download it here.

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Muriel Skusa

7 min read

Storyboard

How to Write a Storyboard

In film and video business it’s all about the story and the storyline. A great tool to structure the story of a film is a storyboard. Learn here how to write a useful and effective storyboard.

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Niklas Dorn

13 min read

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Supercharge your review process

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The Ultimate Creative Brief Template (and How to Use it)

The ultimate creative brief template and how to use it

Before embarking on any project, whether big or small, you need to define the goals for the project and make clear plans for achieving them. This will help you and your team to understand the objective of the project and complete it without any hitches. 

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Muriel Skusa

12 min read