With over a billion users, YouTube is second to just Facebook when it comes to social media platforms. Marketing on YouTube means marketing to about one-third of all internet users, as that’s how many users it has.
How to get started with YouTube marketing
So, it’s no wonder that marketers want to do more and more of video marketing and especially YouTube marketing. But because YouTube has changed so much over the last few years, the experience of uploading and editing the content, making it more attractive and accessible, and engaging with the subscribers has changed significantly.
As a result, most of the how-to information on YouTube is quite outdated. And so in this guide, we’re offering you the latest and fully ‘working’ answers to your most common and routine YouTube issues, so you don’t waste your time!
Let’s dive into the most common questions.
How to create a YouTube channel
To create a YouTube channel, first sign up for a YouTube account.
Note: If you’re the only person in your company who’ll be working on your YouTube channel, sign up for a YouTube account using your own company email. But if you want your team members also to be able to upload videos or manage your company’s channel, create a generic company email like, say, [email protected] and sign up with it. This way, you can share the username and password with all your collaborators.
Google also supports ‘Brand Accounts’ — a feature that helps a company share access to a YouTube channel with multiple team members. (You can find the steps to set up your brand account below.)
Back to the signup process, so here’s how to sign up for a YouTube account (so you can create a YouTube channel):
- Go to YouTube.com
- Click Sign in
- Click Create Account
With that, your YouTube account should be set.
Now to create a YouTube channel, sign into your new account (if not already signed in).
Next, click your profile icon.
Click My Channel.
Because you’ve just created a new YouTube account, you’ll get a popup asking for your name. Enter your details if you’re creating a YouTube channel for yourself.
Note: In our example, since we’re creating a company’s YouTube channel, we’ll click the Use a business or other name option.
Enter your business name and click Create.
Once you click Create, your YouTube channel will be live.
How to make my YouTube channel public
Earlier, YouTube used to support both private and public channels. Private YouTube channels could only be accessed by the people who were invited to the channel whereas anyone could access public YouTube channels.
However, now every channel is public. So, you don’t have to make your YouTube channel public. It is so, by default.
But you can easily make any video or playlist private. Which means, only the people who you invite to your private videos or playlists will be able to view their content and they won’t be accessible by the general public.
Adding a link to your YouTube channel banner
Your YouTube channel’s banner is now called the channel art. Here’s how to add a clickable link to it:
You can even add multiple links to your YouTube channel’s banner. For adding multiple links, set the value of the ‘Overlay first ___ custom links on channel art’ to the number of links you want to display on your channel banner.
Adding a clickable link to your YouTube video
Adding clickable links to YouTube videos used to be quite easy with YouTube’s ‘Annotations’ feature. But YouTube has now dissolved it.
Besides, to be able to link to external websites from your YouTube channel, you now need to be part of the YouTube Partner Programme that has eligibility criteria like a subscriber base of 1000 people and an annual 4000 watch hours (in the year prior to applying to the programme.)
That said, you can still easily add clickable links to your videos (and playlists) that users can click on to see your other videos or playlists or for participating in polls. This is actually a great way to encourage your viewers to view more videos from your channel.
To add such a link to your YouTube video, you’ll have to use YouTube’s Card feature. You can access it in your video manager’s editing options:
In the final video, your link should show up like this:
Adding social media links to your YouTube channel
To add your Twitter, Facebook, and other social media links to your YouTube channel, again, follow the same process as in the case of the banner links.
How to create different playlists
To create playlists, first, upload a bunch of videos to your YouTube channel. Next, click the options icon on any video to find the New Playlist option:
How to delete playlists on YouTube
Deleting a YouTube playlist is quite a straightforward process:
When you delete a playlist, your YouTube videos listed on the playlist don’t get deleted.
How to share a YouTube playlist
YouTube lets you share your playlists on your social media channels and email and also lets you get an embed code for your playlist:
How to find my unlisted videos on YouTube
An unlisted YouTube video is basically a private video that only people who have its link can view. You can find all your videos (including your unlisted videos) using your account’s Video Manager:
How to create winning YouTube videos
To create great videos, you need great scripts. We’ve written in depth about how to write winning video scripts here.
How to make a YouTube outro
Just the way a YouTube video’s intro sets the tone for the video, its outro sums it up for the viewers. You can use video maker tools like Biteable to make creative outros for your YouTube channel. Just make sure you comply with the license under which you get the creative files to use. Follow the general creative process to create stunning YouTube outros.
How long should a YouTube intro be
While there’s no standard answer as to how long a YouTube video’s intro must be, but it’s good to keep it short. A study found the sweet spot for intros to be at about 5 seconds.
How long does it take to upload a video to YouTube
How long it takes to upload your videos to your YouTube channel depends on the quality (resolution) of your video, its size (length), and other factors like the upload traffic. A slow internet connection will also cause a long uploading (or processing) time.
How to change thumbnail on YouTube video
YouTube’s new video editing experience makes changing video thumbnails super-easy. In most cases, when you edit a video, you’ll automatically get many options to set as your video’s thumbnail image:
How to pin comments on YouTube
To pin a comment, simply go to the video under which you’ve got the comment that you want to pin. You’ll see the option to pin when you click on the icon next to the comment. Pinning is a great way to draw your subscribers’ attention to the most engaging discussions about your video content.
Here’s how the pinned comment will look like:
How to tag someone on YouTube
YouTube doesn’t allow you to tag people in your comments anymore. Earlier though, tagging a person or channel on YouTube used to be similar to tagging a person or page on Facebook.
How to check YouTube messages
YouTube has recently dissolved the feature of sending YouTube messages.
How to view your comments on YouTube
To view your user comments on your YouTube videos, just visit https://www.YouTube.com/comments when signed in to your YouTube account.
How to link time in YouTube comment
To link to a time in a YouTube comment, your users need to enter the exact timestamp at which they want to post the comment:
(There’s no setting that you as the admin need to enable for this — it’s a default YouTube feature.)
How to add subscribe button on YouTube channel/videos
By default, YouTube shows a subscribe button to all your new visitors on your YouTube channel:
To add a subscribe button to your videos, you need to use YouTube’s watermark feature.
So, visit https://www.YouTube.com/branding when signed in to your YouTube account.
Note that the watermark appears on all video you publish on your channel and this setting takes a few days to reflect on your channel.
Once live, when users hover over your watermark image, they’ll see a subscribe button.
How to see who is subscribed to you on YouTube
To see your YouTube subscribers, just visit https://www.YouTube.com/subscribers when you’re signed in:
How to turn on captions on YouTube
You can find the option to add captions (or subtitles) to your YouTube video inside your Video Manager settings:
Once you’ve enabled captions, your users will be able to see them by clicking on the CC option:
How to share YouTube video on Instagram
Sadly, there’s no ‘automatic’ way to post your YouTube videos on your Instagram account.
Reposting your YouTube content on Instagram needs you to edit your YouTube content so it matches the video requirements of Instagram and then manually uploading it to Instagram.
But you can try using a converter service like Tube2Gram that can help you with the process!
If you’re interested in other sharing options, feel free to read our post about 15 ways to share video online.
How to get to video manager on YouTube
One of the most common queries of people just beginning with YouTube is accessing the Video Manager. Here’s how you can access and use your YouTube account’s Video Manager:
What are the best tools to create YouTube videos
If you’re a B2B business, there are many screen recorders like Screencast-O-Matic, Loom, Camtasia Studio, ActivePresenter and more that can help you record your screen and download the video recordings. Some of these tools also come with slick editing features that you can use to tidy up your videos or add notes to the different screens. They’re great for creating product demos, explainers, and walkthroughs.
In addition to screen recorders, there are a bunch of video making tools that come with beautiful templates for creating all kinds of YouTube videos right from product videos and explainers to case studies and presentations. Here are a few such YouTube video making tools:
And if you run an online store, you might want to try Clipman as it’s built exclusively for making online store product videos.
What types of videos to produce for YouTube
It doesn’t matter whether you’re a B2B or B2C business, a few video formats will always work for you. The following, for example:
Product videos: If you sell a B2C product or service, you’ll ideally have to get someone come over to your office or place and shoot your product or service session. But if you sell a B2B product or service, you can easily use screen recording tools to record crisp product videos like demos, webinars, product intros or feature clips, etc. You can also consider engaging a video scriptwriter, a voiceover artist, and a video creator from a platform like Upwork.
Repurposed content: Because many people like to consume content in the video format, consider picking your top blog posts and converting them into videos. To get the most views, use the SEO tips from the below section.
Case studies and testimonials: Try to get your customers to give you video testimonials or request them to participate in your case studies. Zendesk has some beautiful and inspiring video case studies.
YouTube Live: To create buzz on your YouTube channel, you should also go live from time to time. Many companies use YouTube Live for doing webinars as well. YouTube Live is a great way to keep the subscribers engaged.
Help center videos: Many businesses host their help center video content on YouTube as many of their users naturally go to YouTube to find video tutorials for debugging their support issues or for general product setup instructions. So look for the most common support or setup requests of your customers and consider creating video content around it.
How do you do SEO on YouTube
YouTube is a search engine for videos, and so doing SEO for your videos is just as important as doing SEO for your blog posts so they rank on Google (or Bing).
Here are three YouTube SEO tips to help you get started:
#1. Start with keyword research: Before creating videos, find out if enough people search for them. One way to do so is to use YouTube’s autocomplete feature. Once you start typing in a keyword, YouTube will suggest the most searched videos around it. Because YouTube only suggests the most popular searches, you can assume the suggestions to have decent search demand.
You can also try using a YouTube keyword research tool like this Keyword Keg. Even with the free version, Keyword Keg gives you a few keyword suggestions for your seed keyword along with data about its search volume, search trend, SEO competition and more.
You can also try using this tool. It lets you look for three keywords a day (on the free plan) and gives multiple keyword suggestions for each. It’s only drawback is that it doesn’t give the search volume.
You can also look at what video content your competitors are producing and how popular their videos are to understand what types of content work well for your target audiences.
#2: Do thorough Video SEO: You can compare doing SEO on your video content to doing SEO on your text or blog content. SEO tactics like using the keyword in the title, writing a meta-description, adding descriptive tags, and using the keyword (and its variations) a couple of times throughout the description work for video SEO as well. You can use a tool like LSI Graph to look for relevant keyword variations to add to all this content.
#3. Optimize your channel page: Your channel page is one place where you want to use your most important keywords – so write a really optimized description for your channel page. Also, make use of YouTube playlists to organize your channels. YouTube playlists are like your blog categories, so try to create a bunch of relevant and keyword-friendly playlists and group your channel content accordingly. Your channels and playlists can all show up when a user searches for your keywords.
Once you’re done with the basics, consider investing in a YouTube marketing solution like TubeBuddy. It can take care of a lot of your YouTube marketing efforts. Don’t forget to analyze your performance and to regularly create SEO marketing reports.
Wrapping it up …
It doesn’t matter whether you’re a SaaS business or a B2C business (such as a local salon), or simply a publisher, YouTube marketing will be very effective for you to hack in newer audiences, especially if your target audiences are in the 18-34 age group.
But it can be frustrating to look for YouTube hacks when most of the information out there being obsolete. Hopefully, this reference guide will help you find your way around your YouTube channel and empower you to produce better content faster.
If we’ve missed any of your questions about setting up, running, or growing your YouTube channel, post them in the comments below! And we’ll update the post with the answers.
Max is a SaaS enthusiast and loves actionable content that provides direct value.