Marketing

content consistency_header

Content consistency: why it’s important and how to maintain it

Content consistency is essential for building brand recognition and trust.

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Katie Garrett

7 min read

automated content creation

Automated content creation – how to produce more quality content in less time

In this guide, I show you how to use automation to increase your content output without losing the quality and personality that earn your target audience’s trust.

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Richard O'Connor

9 min read

content operations

A complete guide to content operations in 2025

In this guide, you’ll learn how to build a content operations strategy that streamlines your entire content production process, from the first spark of an idea to performance analysis.

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Richard O'Connor

8 min read

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media asset management software

Everything you need to know about media asset management software

In this guide, I’ll walk you through everything you need to know about media asset management software.

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Katie Garrett

8 min read

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content creation workflow

Four foolproof content creation workflows

Today, I'm going to show you how to build workflows that take the chaos out of content creation.

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Valerie O'Connor

10 min read

content scaling header

How your team can scale content production without sacrificing quality

Want to scale your content production but worried about standards slipping along the way? It’s a fair concern, especially with AI making it easier and more tempting than ever to create content at lightning speed.

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Katie Garrett

8 min read

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pepsi marketing strategy

Pepsi’s marketing strategy: 7 lessons from the ultimate challenger

Pepsi is one of the world’s leading soft drink brands, with a brand value of almost 18 billion U.S. dollars in 2024. It may not be the market leader (no prizes for guessing who is), but with over 125 years of history behind it, Pepsi has proven it’s more than capable of holding its own.

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Valerie O'Connor

9 min read

bmw marketing strategy

Under The Hood Of BMW's Marketing Strategy (+ Lessons You Should Steal)

I must admit, I’m not a big car person (or a small car person, for that matter). But I am fascinated by the way some brands manage to shape perception and influence culture across generations. Which is why I’m very excited about this article, where we’ll get under the hood of BMW’s marketing strategy to find out how it became one of the most valuable brands (valued at 23.16 billion U.S. dollars in 2024, FYI) in the world. 

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Valerie O'Connor

8 min read

Digital brand management_ 11 tools and best practices_header

Digital brand management: 11 tools and best practices

From your website and social posts to your marketing emails and digital ads, every piece of content you share shapes how people see your brand. But with so many digital touchpoints, it’s easy for your brand to feel scattered or inconsistent. Especially when different teams are creating content across multiple platforms. That’s where digital brand […]

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Katie Garrett

8 min read

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white paper examples

7 inspiring white paper examples and how to create one

White papers have become a staple in many B2B content marketing strategies. Their purpose? To position your business as a thought leader in your industry, educate readers on a specific topic, and generate leads.

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Katie Garrett

8 min read

direct marketing campaign_header

Direct marketing campaigns: 13 examples and best practices

Looking for ways to boost customer engagement? Direct marketing campaigns put your brand right in front of your audience using personalized, targeted messaging to encourage interaction, drive immediate action, and deliver measurable results.  In this guide, I’ll walk you through the different types of direct marketing campaigns, explore some standout examples, and share best practices […]

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Katie Garrett

7 min read

branding and packaging

The Ultimate Guide to Branding and Packaging

When it comes to winning hearts – and market share – branding and packaging do a lot of the heavy lifting. From the moment a customer spots your product on the shelf or scrolls past it online, your brand and packaging are speaking for you. They tell a story, spark emotions, and, ultimately, influence buying decisions. In fact, 72% of consumers say packaging design plays a big role in what they choose to purchase. 

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Katie Garrett

8 min read

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adidas marketing strategy

Adidas’ marketing strategy: From sportswear giant to cultural icon

Few brands manage to balance heritage and innovation quite like Adidas. From its roots in performance sportswear to its influence on fashion, music, and culture, the brand has carved out a space for itself that feels both timeless and constantly evolving.

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Katie Garrett

7 min read

DOOH advertising _header

Digital out-of-home (DOOH) advertising and why it works + 10 examples

Digital out-of-home advertising (DOOH) has become pretty popular in recent years. And it’s showing no signs of slowing down either, with global DOOH ad spend expected to reach a whopping 30 billion U.S. dollars by 2029. Whether you’re just dipping your toes into DOOH or you’re looking for new ways to maximize its potential, you’ve […]

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Valerie O'Connor

8 min read

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flyer marketing _header

Flyer marketing: Seven steps to create a killer flyer

With the rise of digital marketing, you’d be forgiven for thinking that flyers are a thing of the past. But the truth is, they’re still incredibly effective.  Research from the Data & Marketing Association shows that 89% of people remember receiving a flyer – more than any other form of marketing collateral. What’s more, 45% […]

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Katie Garrett

6 min read

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marketing agency process_header

How to streamline your marketing agency process

Miscommunication between teams. Missed deadlines. Mounting workloads. Sound familiar? Then there’s a good chance you’re dealing with a broken marketing agency process. In fact, studies show that a mere 21% of content and creative professionals believe their organization’s workflows are actually working.  Your marketing agency process (also known as a marketing workflow) covers everything from […]

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Valerie O'Connor

8 min read

nike marketing strategy_header

How the Nike marketing strategy turned a swoosh into a slam dunk

In 2020, a pair of second-hand sneakers were sold for $615,000. They were an original pair of 1985 Nike Air Jordans worn by basketball legend Michael Jordan. This story is proof that when you add a brand, an iconic influencer, and belief in the product, people will pay big bucks. Research says if you swing […]

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Nicki Wylie

11 min read

press kit examples

Top 7 Press Kit Examples To Help Boost Your Branding

Did you know that, on average, it takes journalists up to 6 hours to complete each article?  For businesses, this means one thing – if you want media coverage, you’ll have to make key information as accessible as possible to journalists. And creating an informative press kit can make all the difference. A press kit […]

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Nika Prpic

7 min read

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outdoor marketing ad

Five outdoor marketing trends for 2025 that made us go OOH

Outdoor advertising has been around since the 1800s – hardly surprising when we consider the benefits. Outdoor ads grab attention. They’re memorable. And your audience can’t skip them.  And while the humble billboard may have gotten a glow-up in the last century, the benefits remain the same. Just check out these numbers: If you’re a […]

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Nicki Wylie

6 min read

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ai in healthcare marketing_header

AI in healthcare marketing: Striking the balance between creativity and compliance

Healthcare marketing has always been unique. Strict regulations, morally and ethically sensitive topics, and products with a major impact on people’s lives – all this is making healthcare marketing stand out from any other area of marketing. 

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Nika Prpic

7 min read

digital marketing apps_header

17 top digital marketing apps for marketers in 2025

In this guide I’ll introduce you to 17 of the best digital marketing apps for 2025, broken down by use case.

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Katie Garrett

10 min read

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11 best CPG marketing campaigns that boosted brand recall

By the time your ideal consumer walks into a grocery store, they’ve already got a gazillion brands battling for their attention.

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Valerie O'Connor

7 min read

AI content marketing_header

Seven AI content marketing tactics for humans 

Full disclosure: I was dreading writing this article. As a copywriter, the constant conversation around AI stealing my job has become tiresome (and rather insulting).

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Nicki Wylie

10 min read

AI marketing automation_header

AI marketing automation: 4 use cases for your business 

So you reached the point where you’re in desperate need of automating your marketing efforts to help scale your business.

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Nika Prpic

8 min read

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Hearder_ Content creation platforms article

10 best content creation platforms for creating engaging content at scale

This year, the content marketing industry is estimated to grow its worth to an astonishing $600 billion. This shouldn’t be a big surprise considering the fact that 90% of marketers include content in their marketing strategies!  But in the sea of content that’s overwhelming your potential customers daily, it’s tough to produce something that will […]

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Nika Prpic

12 min read

Hearder_ CPG marketing article

Six ways CPG marketing is evolving in the age of AI

Artificial intelligence (AI) is rapidly changing how consumer packaged goods (CPG) brands market their products, offering new ways to engage consumers and boost business performance across the board. 

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Valerie O'Connor

6 min read

Hearder_ Rebranding strategy article

6 rebranding strategy disasters and how to avoid them

Do you remember when Netflix sent us DVDs by mail? Or when Dunkin’ was just about the donuts?

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Nicki Wylie

11 min read

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travel content marketing

10 travel content marketing tips for a successful content marketing strategy

Content marketing has become so popular in the last couple of years that almost every company uses it to promote its brand.  A recent report from Hubspot showed that 82% of marketers from all industries invest in content! And 81% claim that content marketing helps them grow brand awareness.

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Nika Prpic

9 min read

brochure marketing

Brochure marketing: how to do it and why it works

Looking for effective ways to promote your brand? Swanky new digital marketing methods may well be your first port of call, but don’t underestimate the power of the humble brochure. In fact, brochure marketing is still one of the best ways to showcase your products and services and get them in front of your target audience.  In this article, I’ll deep-dive into brochure marketing – exploring why it works, how to do it, and how to measure its success.

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Katie Garrett

8 min read

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digital marketing travel industry

11 digital marketing ideas for the travel industry

The travel and tourism industry is a competitive one, especially in the age of digital. So travel companies have to work hard to stand out from the crowd. And with travelers spending over five hours consuming online content before booking and 80% preferring to book trips entirely online, a robust and comprehensive digital marketing strategy is essential.

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Katie Garrett

6 min read

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print marketing article_header

How to set up an effective print marketing campaign in 10 steps

There’s an ongoing myth claiming that people are done with print media. That would mean there’s no future for print marketing. But the statistics tell a different story. 

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Nika Prpic

7 min read

catalog management article_header

Catalog management: 14 benefits, challenges, and best practices

Catalog management is a vital part of ecommerce. It helps businesses organize and maintain their online product catalogs, and it helps customers easily find what they’re looking for. 

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Katie Garrett

8 min read

types of brochure_header

8 popular types of brochures with example use cases

38% of people hang on to print collateral like brochures for at least a few days, and 13% keep them for longer than a week. These stats illustrate just how effective brochures are at engaging your audience.

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Nicki Wylie

6 min read

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medical brochure_header

10 medical brochure examples that are just what the doctor ordered

A recent study into the effectiveness of educational brochures among healthcare providers (HCPs) unearthed some interesting findings.

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Nicki Wylie

7 min read

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disney marketing strategy_header

Disney’s marketing strategy: 5 secrets and 5 learnings for travel brands

When you think of the world’s most iconic brands, Disney has got to be up there. From the films and characters to the theme parks and merchandise, the beloved brand has the world wrapped around its little finger. 

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Katie Garrett

11 min read

Tourism campaigns_header

7 best tourism campaigns of 2024

Tourism marketing is a fun and creative field to work in. You’re often promoting beautiful destinations, showcasing unique experiences, and offering unforgettable adventures.

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Katie Garrett

6 min read

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Print collateral_header

Print collateral: Changes, Challenges, and 2025 Trends 

82% of consumers trust print ads the most when making buying decisions. I know what you’re thinking: “Yeah, but that’s all the Boomers. We’re targeting Millennials and Gen Z.” Well, I have news for you. 92% of 18-23-year-olds say print collateral is easier to read than digital content. Print collateral may be alive and well, […]

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Nicki Wylie

8 min read

Print advertising trends_header

Five exciting print advertising trends for 2024

The mid-20th century may have been the Golden Age of print (think Mad Men), but the first record of print advertising dates all the way back to 3,000 BC. Experts found a fragmented papyrus in a self-promotion letter by Haru the Weaver, making this the first example of a print ad. There’s a reason why […]

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Nicki Wylie

9 min read

Hotel advertisement article_header

12-step hotel advertisement strategy that works

One of the industries that suffered the biggest hits during the COVID-19 pandemic was definitely the hospitality industry. As the world went into lockdown, suddenly, all hospitality services became redundant – including hotels. Luckily, two years later, the world started to re-open, and it was time to get back to traveling. And the hospitality industry […]

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Nika Prpic

9 min read

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Marketing for technology companies_header

The 12-step guide to marketing for technology companies

To help you navigate through all the industry-specific challenges, I created this guide on setting up a successful marketing strategy for your tech company. 

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Nika Prpic

9 min read

Airline advertising_header

Top 12 airline marketing strategies for 2025 + examples

The number of global flights was finally forecast to surpass pre-pandemic levels in 2024. Which means competition between airlines is more fierce than ever before. If you want to attract customers and stand out in crowded skies, your airline marketing strategies need to be sharp, innovative, and ever-adapting.  In this article, we’ll explore strategies that […]

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Katie Garrett

9 min read

Pos marketing_header

Six battle-tested POS marketing strategies for retail businesses

Research shows that 76% of purchase decisions are made in-store. Another study revealed that in-store sales can increase by up to 65% when a business uses POS materials. These stats alone paint a pretty clear picture. With the right strategy, POS marketing works.  But how can your retail business reap the rewards (increased sales, brand […]

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Nicki Wylie

6 min read

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Apple branding article_header

Apple branding: the story behind the world’s most valued brand

It’s official. Since 2023, Apple has been the most valued brand in the world, with revenue exceeding $383 billion.

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Nika Prpic

7 min read

Travel marketing trends article_header

5 travel marketing trends taking off in 2024 (with examples)

Global tourist arrivals are forecast to reach up to 95% of pre-pandemic levels in 2024. And travelers are still enjoying “revenge vacations” after years of limited tourism. This is great news for travel industry players. But a boom in demand means more competition.  On top of a crowded market, rising inflation and travel costs are […]

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Nicki Wylie

7 min read

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Pharmaceutical content marketing_header

How to make a strong pharma content marketing strategy

Looking at pharma marketing only a couple of years ago, we can see drastically different healthcare trends from what we have now. Patients used to go to the nearest pharmacy or visit their doctor for information about their medication or treatment.  This meant that pharmacists, doctors, and other healthcare workers were the primary target audience […]

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Nika Prpic

9 min read

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Consumer electronics marketing trends_header

6 surprising consumer electronics marketing trends for 2024 (with examples)

In 2024, the global consumer electronics market generated $950 billion in revenue. This figure alone shows just how big the demand for black goods is. Demand may be high, but competition is even higher. That means your company needs a winning consumer electronics marketing strategy if it’s going to go up against the big guns […]

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Nicki Wylie

8 min read

Reastaurant marketing campaign_header

11 best restaurant marketing campaigns from fast food giants

In this article, I’ve pulled together some of the best restaurant marketing campaigns that you can take inspiration from when creating your own restaurant marketing strategies.

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Valerie O'Connor

8 min read

Tourism marketing_header

Top 10 tourism marketing strategies for 2024 + examples

The global tourism industry is well and truly booming, with a projected value of $14.77 trillion by 2029. But it’s not all sunshine and revenue for tourism businesses. The competition is fierce, so if you want to snatch up your share of the market, you’ve really got to wow your target audience. And to do […]

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Valerie O'Connor

8 min read

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How to make a travel brochure_header

How to make a travel brochure in 6 simple steps (with examples)

If you think travel brochures are a thing of the past, you’re wrong. A survey by Bentley University showed that 79% of visitors pick up a travel brochure while on vacation. And 73% of them would consider changing their travel plans because of a brochure. The short of it? Brochures still pack a big punch […]

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Nicki Wylie

8 min read

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marketing asset management

The ultimate guide to marketing asset management 

When you’re part of a busy marketing team, managing a large volume of diverse marketing assets can feel overwhelming. In this guide, I’ll give you the lowdown on marketing asset management.

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Katie Garrett

8 min read

Content supply chain header image

How to build a better content supply chain in 4 steps

If you feel like you’re constantly chasing your tail to keep up with the demand for quality content, there’s a good chance you’re working with a wonky content supply chain.

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Valerie O'Connor

7 min read

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media asset management_header

Media asset management: How to organize your media assets 

Struggling to keep up with the sheer volume of multimedia content you’re producing? When you have files scattered across different platforms, managing and locating assets can become a logistical nightmare. 

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Katie Garrett

8 min read

brand governance_header

Brand governance: The 2025 edition 

28% of medium to large-sized companies estimate that brand dilution costs their business between $6 and $10 million. Every. Single. Year.

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Nicki Wylie

9 min read

how to market a product_header

How to market a product to win over more customers

You just launched a new shoe line, and the product is so good that you believed it would practically sell itself. Yet, the sales aren't going as smoothly as you thought they would.

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Nika Prpic

8 min read

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POS materials_header

9 point of sale (POS) materials for in-store marketing

I’m a sucker for a great piece of point of sale (POS) marketing. And I'm not the only one, with research showing that up to 76% of purchase decisions are made at the point of sale. 

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Valerie O'Connor

5 min read

b2b marketing trends_header image

Top 5 B2B content marketing trends [2024 Edition]

The content marketing industry will be worth an estimated $600 billion by the end of 2024.

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Nicki Wylie

10 min read

best slogans from the travel industry

10 best slogans from the travel and tourism industry

An estimated 975 million tourists traveled internationally between January and September 2023. Needless to say, demand in the travel and tourism industry is high. So is competition. As travel companies and tourism boards vie for consumers’ attention, a really great slogan can be the difference between “fully booked” and “canceled”.

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Nicki Wylie

10 min read

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Visual content marketing guide: The 2025 edition

43% of marketers say creating consistently high-quality visual content is one of their biggest challenges. And it’s no wonder.

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Nicki Wylie

12 min read

beauty marketing trends

6 beauty marketing trends for 2024 and beyond

The best way for your business to keep your competitive edge and gain market share is to stay on top of the latest beauty marketing trends.

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Nicki Wylie

7 min read

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brand tone of voice examples

15 brand tone of voice examples to help you find yours

Every year, over 5 million new businesses hit the US market. Every one with the same hopes and dreams – to conquer the competition and rise to the top. So you need a unique brand voice that makes you stand out if you want to capture your customers’ attention. 

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Nika Prpic

8 min read

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brand consistency examples

12 best brand consistency examples we all know and love

If you want your business to succeed in today’s brand-eat-brand world, you need to be consistent across every part of the consumer journey. 

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Valerie O'Connor

8 min read

brand consistency_header image

5 benefits of brand consistency and how to maintain it

People don’t buy into products as much as they buy into brands. In fact, having consistent branding across all platforms has been shown to increase revenue by up to 23%. 

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Valerie O'Connor

9 min read

marketing campaign header image

Campaign planning – how to boss your marketing campaigns

You can’t build a great building on weak foundations, and the same goes for your marketing campaign. 

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Valerie O'Connor

8 min read

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How to make a brochure that stands out in 7 simple steps 

The humble brochure has been used for centuries. And despite the rising popularity of digital marketing, brochures are still one of the best types of marketing collateral to tell your brand’s story and connect with potential customers. When done right, that is …

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Valerie O'Connor

9 min read

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digital collaboration

How to achieve god-tier digital collaboration in 2025

We seem to have reached this status quo where everyone is using Slack, Teams, and the odd email and video call to communicate and collaborate. But true digital collaboration goes beyond using these standard collaboration tools.

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Katie Garrett

7 min read

digital content management

What is digital content management? Key steps explained

These days, brands communicate with consumers across a variety of platforms and formats. What’s more, they need to make sure each piece of content is consistent, relevant, and ready to go ASAP.

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Valerie O'Connor

7 min read

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review process for AI-generated content header image

How to build a robust review process for AI-generated marketing content

Over the last 12 months, AI has taken the marketing world by storm. We’ve all had a go at it. But when it comes to brand efficacy and compliance, it’s left a lot of us scratching our heads wondering (well, to put it plainly) what the hell do we do now?!

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Ethan Lott

6 min read

digital marketing process_header image

12 ways to update your digital marketing process for 2024 

This article will cover all the key things you can do to update your digital marketing process for 2024.

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Valerie O'Connor

8 min read

digital content creation

10 essentials to nail digital content creation in 2025

Creating digital content is easy. Anyone can send stuff out into the world with just a few clicks. But at a time when people are exposed to anywhere from 76 to 10,000 ads per day, creating content that actually reaches and resonates with your audience calls for a lot more consideration. 

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Valerie O'Connor

7 min read

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content marketing tools

The A-Z of the best content marketing tools to grow your business

Let’s be honest, nobody likes being bombarded by pushy promotions and sales pitches. Instead, people prefer brands that communicate with them in a more authentic and useful way. And that’s where content marketing becomes invaluable.

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Valerie O'Connor

9 min read

content production_header image

12 dos and don’ts of content production in 2025

Stepping up your digital content creation in 2024? You’re not alone. In fact, 50% of marketers plan on increasing their investment in content marketing this year.

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Katie Garrett

8 min read

marketing translation_header image

How to grow your audience with marketing translation

The world really is your oyster when it comes to marketing to international audiences. But while modern technology and globalization have made it easier to reach new markets, you must first make sure your marketing messages land correctly with each local audience.

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Valerie O'Connor

7 min read

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AI report header image

Report: AI’s impact on creativity, self-esteem, and work-life balance in 2024

Over the last year, AI has shouldered its way into the lives of marketers all over the world. And with the AI market set to hit almost $300 billion by the end of 2024, it shows no signs of slowing down. But who’s using AI the most? And, more importantly, how do people really feel about it?

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Ethan Lott

8 min read

8 steps to a successful marketing strategy (with examples)

It’s no secret that marketing is the key to business success. So, let’s take an in-depth look at how to create a successful marketing strategy that attracts (and retains) customers.

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Katie Garrett

8 min read

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stakeholder communication

Stakeholder communication: 6 characters in every review process and how to handle them

According to Forbes, 49% of employees say that ineffective communication impacts their productivity. And in my experience, this is especially true when it comes to stakeholder communication.

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Ethan Lott

9 min read

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Hearder_ brand brief article

How to create an effective brand brief and why it’s important

Nowadays, it’s all about brand building. Whether you’re specialized in educating and consulting other businesses, or have a small business that’s trying to make it in the big world, you need a strong brand to push through the competition. 

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Nika Prpic

11 min read

Everything you need to know about marketing campaign management

Any marketing manager will tell you that managing an entire marketing campaign is no mean feat. Multiple departments and stakeholders. Tight deadlines. Complicated budgets. Confusing analytics. The list goes on.

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Katie Garrett

8 min read

Marketing collaboration article

8 marketing collaboration tools for a remote-friendly world

More and more teams are working in a remote environment, and collaboration tools are making it happen for them. For marketing teams, things are no different. Many teams are turning to marketing collaboration tools to successfully guide their content creation from start to finish. See what makes Filestage your go-to tool for marketing collaboration.

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Nika Prpic

7 min read

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This year, global ad spend is set to hit $745 billion. And that doesn’t even include formats like webpages, signage, packaging, and organic social. When you add it all up, one thing is clear: companies are creating an incredible amount of content.

How to set up an effective ad proofing process at your agency (+ 6 epic ad fails)

This year, global ad spend is set to hit $745 billion. And that doesn’t even include formats like webpages, signage, packaging, and organic social. When you add it all up, one thing is clear: companies are creating an incredible amount of content.

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Ethan Lott

6 min read

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brand asset management software

Top 10 Brand Asset Management Software Solutions in 2024

Brand asset management software is the most important ingredient when it comes to implementing an impactful BAM strategy. Brand management software applies the principles of digital asset management to create a solution through which you can specifically manage all of your brand assets more efficiently.

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Muriel Skusa

9 min read

Marketing Resource Management Tool

How to find a marketing resource management tool – 17 great tools you should know

Marketing resource management is the practice of collecting, organizing and storing marketing resources. MRM should take place on a company-wide scale; your entire marketing team should be familiar with your strategy. With marketing resource management software, you can successfully leverage your marketing efforts and help your teams assets in a more efficient way, bringing your organization the best possible end result.

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Muriel Skusa

13 min read

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brand guidelines

How to Create Brand Guidelines Your Team Will Love

The brand guideline document is designed to keep every element of the company’s branded content consistent and in line with the established look, feel and design of the brand. Get to know how you create professional brand guidelines for your marketing team.

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Muriel Skusa

21 min read

content management workflow

Make the most of your content with a solid content workflow

Each content workflow is specifically designed for a particular type of content. A content workflow could apply to a type of content that your marketing team creates on a regular basis - such as social media or blog posts - or it could outline the process for larger and more complex pieces of content.

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Muriel Skusa

14 min read

marketing campaigns

All You Need to Know to Create a Successful Marketing Campaign

A creative out-of-the-box campaign requires thorough planning and preparation. And if you manage to tick all the right boxes, the results will bring your business to the next level. But what are the important steps for setting up a successful marketing campaign?

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Muriel Skusa

20 min read

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Supercharge your review process

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content creation_header

6 steps to master your content creation process (+9 helpful tools)

Content creation does not have to be chaotic to generate fruitful results. By adding the right structures, processes, and tools you can make the most out of your valuable resources.

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Muriel Skusa

9 min read

marketing resource management

Everything you need to know about marketing resource management

Marketing experts have to manage different campaigns, creative projects, and all involved stakeholders. Additionally, they also have to make timely decisions, change focus, and manage marketing materials while maintaining a productive workflow. Keeping track of all these resources can be quite demanding, even for experienced marketers. This is where marketing resource management can make your life easier.

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Muriel Skusa

9 min read

brand asset management article_header image

Your go-to guide for brand asset management

Brand asset management (BAM) is about more than choosing an attractive color scheme. In this article, we’ll be guiding you through the best practices to get started with managing your brand assets and creating a BAM strategy that perfectly suits your business.

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Max Benz

11 min read

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digital asset management

Digital Asset Management: How to Organize Your Digital Assets

It is becoming more and more important to bring structure into the growing pile of digital data and find ways to share and edit them within and across organizations. Digital asset management (DAM) helps organize this often-neglected field of business practice. What does it entail, why is it important, and (above all) what kind of system is most suitable for the needs of your company?

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Max Benz

14 min read

marketing compliance

Marketing Compliance Decoded: Everything You Need to Know

Marketing compliance is the act of ensuring that your marketing, advertising, and sales content follows the strict rules, standards, and laws that are in place to protect consumers and their data. Here’s everything you need to know about this tricky area of marketing and how you can follow the rules every time, guaranteed.

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Max Benz

14 min read

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media planning resources

The simple and effective handbook for media planning

With a rising number of media platforms in 2022, efficient media planning has become more crucial than ever. No matter if you hire advertising agencies or implement the media campaign on your own, you need to know your target audience inside-out.

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Muriel Skusa

14 min read

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Communication Tools for Marketing Teams

The best communication tools for marketing teams in 2025

Marketing teams have to be in constant communication to collaborate effectively. This means sending messages, requesting feedback and updates, sharing and approving files and managing stakeholders. Having the right team communication tools is vital, and this article will highlight the best, modern business communication tools that all marketing teams can benefit from.

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Muriel Skusa

14 min read

marketing operations

The complete guide to marketing operations in 2025

If you think your marketing strategy and marketing department are not producing the desired results, you might take a look at the role of marketing operations. By taking a bird’s eye view from a marketing operations perspective, you will be able to spot redundancies, cost issues or a lack of technical and analytical skills, which keep your marketing department from excelling.

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Muriel Skusa

12 min read

marketing workflow article_header image (1)

6 marketing workflows to streamline your campaigns

When was the last time you took a hard look at the processes that make up your own and your team’s workflows in marketing? To help you answer that question, we’ve put together seven marketing workflows that will help you streamline your marketing activities.

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Max Benz

17 min read

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Hearder_ content marketing process article

How to set up an effective content marketing process

This article serves as a comprehensive guide to constructing and sustaining an effective content marketing process in today's dynamic digital environment.

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Max Benz

6 min read

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The 33 Best Types of Marketing Collateral

A massive guide to the best types of marketing collateral

Marketing collateral is any material that tells your customers who you are and what you do. However, there are so many types of marketing collateral in the business environment that it can be challenging trying to decide on the best one to use.

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Muriel Skusa

25 min read